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Every impression is a first impression

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Gino Marckx
September 15, 2022
Reading time: 2 min

Almost daily I receive at least one phone call from some agency wanting to sell their website building services, triggered by domain registrar information. I have developed a way to quickly get to the point and waste less than 30 seconds of my or the caller's time. I understand the caller is doing their job, I try to do mine. All is professional and we can both go on with our work.

Just this morning though, I was triggered... As I pick up the phone, I was greeted by "Can I speak to the business owner over there?", in a way that clearly demonstrated disdain for those picking up the phone. I could only respond "Over there?" and annoyed I put the phone down. No opportunity to quickly align on the purpose of the call, share our expectations and go on with our day. No opportunity for the caller to learn and improve. Definitely no opportunity for this company to ever sell any service to us.

First impressions rarely make a relationship, but they can definitely break one.

Relationships are built...

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We made it! Over the past several weeks, we’ve discussed the benefits of improving business agility and the obstacles that can get in the way. What have we learned? In good business agility fashion, here is a summary of the topics we’ve covered:

  • Business agility practices encourage building a learning organization.

  • The sooner you learn from your customers, the quicker you can verify you are on the right track.

  • People come first as business agility is first and foremost a shift in mindset.

Without further ado, let’s dive into the benefits and obstacles and tie everything all together.

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Business Agility needs customer interaction

July 28, 2022
Reading time: 4 min

Recently I was talking to one of our customers about how they feel about our services. This reminded me again of Dave and my conversation on the Definitely, Maybe Agile podcast on this very topic. Which is indeed the topic of this latest entry in our business agility series: why business agility needs customer interaction.

As we have in previous weeks, we will highlight three areas of consideration on this important topic, building on last week’s topic of business agility success depends on feedback loops. 

Now we’ve known this for decades. It has been common knowledge that it is an essential skill to frequently ask your customers to guide your direction yet, perhaps in recent years it has become truly essential. We see companies that if they take their eye off the ball can find themselves becoming obsolete extremely quickly. The pace of change is only accelerating. 

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Whether individually or for an organization we have a tendency to spread our focus to multiple projects at the same time. The illusion of efficiency this creates is fulfilling. After all, it is fun to start something new, we get a rush of engagement and learning. Whereas finishing a task comes with much more peril. If it is a task we enjoyed, we’ll be sorry to have finished, and if it is one we hate, we’ll want to find something else to start on. While starting a new task gives us a sense of achievement and moving forward, in fact, it slows us down.

In this week’s article on business agility, we will be exploring how confusing having lots of work underway with moving quickly. Put another way, confusing speed with focus. This is important as the sooner you can deliver value to your customers, the sooner you can learn. In turn, this prevents teams from reaping the benefits of business agility practices, such as reducing delivery costs and increasing revenue. Below we discuss three ways in...

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In the first half of this series, we talked about five benefits you can get from your business agility journey. Now, as we introduced last week, we are switching topics to talk about the first of five aspects that support you in your journey or will be barriers if not overcome. In this article, we’ll be exploring feedback loops, an essential element to business agility.

Big changes come from a series of small changes. Large transformative programs are too disruptive and take too long to produce results. To see the results of your series of small changes, you need feedback loops. Without them, you won’t be able to see if you are going in the right direction and course-correct as you go.

Feedback loops inform you of what is happening in your system of work. They tell your developers the impact of their changes, inform your product team what your customers are looking for, and tell operations where to focus. 

So what makes a “good” feedback loop? 

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