Posts: Data-Quality

Data Quality

Apr 6, 2019

Data is like air, it is all around you, but you won’t notice it’s quality until it becomes hard to breathe.

An organization with bad or questionable data quality has a problem, it is hard to make sound decisions based on bad quality data. In such organizations, confidence in data is generally low. As per one study by Forbes/KPMG, 84% of CEOs are worried about poor strategic decision making due to bad data. To make matters worse, this data quality problem is becoming more severe year over year because of data growth, an average 40%, often driven by digital transformation. Like air quality, data quality should not drop to the level that it is irreversible and cause the organization to suffer.

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